Hi, I'm Catalin
I help businesses grow. Usually by optimizing their tech or digital footprint, be it customer facing or behind the scenes. But sometimes extend or cut processes, where the messy magic happens. Been doing this for close to 2 decades: marketplaces, B2B or B2C platforms, enterprise stuff. eCOMM, PIM, DAM, DXP, CRM, ERP, WMS, API, BI, architected into workflows that actually make sense. I like shipping fast, learning from real users, and using modern tools (yes, including AI) to get things done quicker.
What I can help with
- →eCommerce strategy — figuring out what to build, how to sell it, and where to start
- →Digital transformation — making messy processes simpler and more digital (without the buzzword soup)
- →Quick MVPs — launching something real in weeks, not months, then improving it based on what works
- →AI-powered builds — using modern tools to move faster and spend less time on the boring stuff
How I think about this stuff
I've worked on everything from building one of the biggest marketplaces in Eastern Europe to enterprise platforms for global brands. The one thing I've learned? Keep it simple.
I don't care about technology for its own sake. If it doesn't help you make more money or save time, what's the point?
I'd rather ship something small that actually works next week than plan the perfect solution for six months. Real feedback beats assumptions every time.
It’s never just about the code. I’ve spent years managing teams, vendors, and the delicate balance between Agile flexibility and Waterfall deadlines. I turn vague business cases into concrete functional requirements and data flow diagrams that developers understand. Whether it’s designing a BI strategy, optimizing mobile UX, or defining UAT processes, I handle the full lifecycle. And now? I’m deploying AI agents to handle the backlog management and data grunt work, keeping the humans focused on high-value digital strategy.
Want to chat?
No sales pitch, no pressure. Just happy to talk about whatever you're working on.